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Like the proverb says it, "small fish will become tall" and the Panier à Pain does not make it lie.

Born from a little absurd idea at the time, to make fresh bread and croissants every day, it opened its doors on June 14, 1986, in a very small store of 480 square feet in Orford, a few kilometers from Magog (Eastern Townships). We use the method of "cooked on the spot" using frozen dough, very much in vogue at this time.

In 1988, the Panier à Pain undergoes its first change and moves within a few steps in a store of 1200 square feet. It is at this time that we start to create, to elaborate and manufacture our own bread dough and croissants and continue to develop our succulent cakes and pastries.

That year, our efforts are crowned because we are selected "Young Company of the year, Estrie". This price, decreed by the Ministry for Industry and commerce, filled us with joy and pride. We are also elected in the same category by the Chamber of Commerce of our locality, thus assure us the recognition of our pars. Describing you the emotions which these distinctions brought us is difficult so much they were strong. Still today we remember them in the moments of doubt and they push us to continue our way of doing.

1990, in spite of the risks of an economic situation not very favorable, we cling to our ideal continuously unceasingly to add new delights. We did many hours to prepare, taste, start again and taste again the "Savoureux, Godets, Javanais, integral bread and other specialities which made the Panier à Pain a place of choice".

That year, we also begin the production of our chocolates. We work out one after the other our recipes of pralines, we imagine the packaging with a lot of color, we follow advanced courses, it moves unceasingly at the Panier à Pain at that time.

In 1992, we do not have enough space for the chocolate factory and the customers of Magog call us. We then open a branch on the famous Main Street where we install our chocolate factory as well as a point of sale.

1996, our fame grows and obliges us to see further. We move our branch of Magog in a store twice larger, better located where we can then offer a service of a restaurant with a pretty terrace and also arranging our offices and warehouses there.

2001, which were to arrive arrived, the workshop of production and the store of Orford became too small and it is still necessary to increase. That's no problem, in January 2002; we relocate the store of Orford in the store close thus passing to 1200 to 2500 square feet. We can finally breathe and produce in a more effective way to face the growing request and that allows us to offer a dinning room in Orford, a lack of space having us constrained to give up this sector in 2000. Again, in 2002, our efforts are recognized by the Chamber of Commerce of Magog and gained the price "Retail commerce".

The small Panier à Pain became large, certainly but it never lost sight of its objective, that is to offer to gourmand and gourmets, small and tall, of the delights of quality and a service of choice: With the Panier à Pain, we do not regard only our customer as a sale, we want that once at his place, it is proud to taste a good cake or a good bread and is happy to have pushed the best door.

 
 

382, Principale Ouest, Magog (Québec) J1X 2A9 Tel.: 819.868.6602

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